

Sales, Marketing & Distribution Strategy and Management for Beauty Brands
We are passionate about the beauty industry, working closely with international skincare, makeup, personal care, and healthcare brands.
We support our clients with soft launches and simplify the complex process of entering the Chinese market. By leveraging our deep industry expertise and extensive local resources, we identify the most suitable entry strategies for each brand.
Whether you’re new to the market or planning a relaunch, our hands-on experience enables us to provide tailored, flexible solutions that meet your specific needs.


“Entering new markets can be a great opportunity but often come with challenges – China is no exception. Neofelis are a great partner if you are looking for trust and honesty. They understand luxury and premium brands and will protect your brand as well as help it grow.”
– Asiling, CEO of Cyd Connects

Neofelis was born from the appreciation of two professional women and their passion for delivering beautiful lifestyles and products to more people.
We share the same belief about work: to get return through substantial effort.
Transparency
We communicate with honesty and clarity, sharing only what’s real and committing only to what we can deliver—building trust through transparency.
Expertise
Efficient ExeWe specialize in beauty, offering technical consulting and practical market strategies backed by hands-on experience and a direct sales network in China.
Venture
In a dynamic market, we guide clients to explore a range of models—online, offline, distribution, JV, in-house, and beyond—to find the right path to breakthrough.
