Insights

Emerging Trends at China’s Beauty Trade Show 2025

 Few key takeaways from this year’s experience:

– There’s always space for innovation and fresh positioning in China’s fast-evolving beauty landscape.

– Many experienced master distributors are no longer setting up booths to showcase their brands.

– Most of the brands on display are functional skincare brands – this category still dominates the market and continues to drive consumer trust.

– Many brands that have not yet entered the Chinese market chose to attend the show in person …

Camila Yang, May 15 2025